With its “Culture-acte 2” report, Pierre Lescure wishes to encourage or even impose the action of a trusted third party between big internet platforms and right holders.
This look-through rule might be included in the upcoming codes of practice or sectoral agreements.
The Transparency service, which certifie Dailymotion reportings for french collecting society Sacem, is mentioned in the report :
“Since the big internet platforms have an important audience and generate big incomes, the action of a trusted third party has to be encouraged or even imposed. A few platforms themselves have embarked on this route : this way, the reports that Dailymotion sends to Sacem, which expect commensurate payment for the usages of their works, are controled by a trusted third party (French brand Transparency). It looks impossible to standardize this process to all the internet services because of its costs, but the most important services should accept the action of a trusted third party (chosen with the right holders’ agreement) to certify the real usages of works and guarantee reliable, consistent financial reportings : A certification obligation could be imposed to the services above a certain minimum total turnover or a certain number of visitors. This look-through rule might be included in the upcoming codes of practice or sectoral agreements. “